London: "C.F. Keill, Printer 8, Furnival Street London, E.C." [mid-November, 1896].
Beardsley, Aubrey. Color lithograph, with artist's printed monogram lower left. 1 vols. 12-1/2 x 10 inches. Poster for The Savoy. In red, green, black and white. Sheet toned, old fold, some minor soiling, wrinkles and closed tears in margin, small loss from bottom margin not affecting image. Colors bold and bright. Very good plus MacFall, Aubrey Beardsley, pp. 159-160; Lasner 103B. Item #40744
The Savoy was the creation of Leonard Smithers, who decided to create a magazine to rival The Yellow Book, from which Beardsley had just been expelled. Smithers had the foresight to select Arthur Symons, the poet and essayist, as literary editor and Beardsley as art editor. It was in the summer of 1895 that Symons visited Beardsley to discuss the idea of the new magazine and at their meeting they came up with the name and decided on the format. In Symons, Beardsley found the perfect working partner, "a thoroughly loyal man, a man of fine fibre in letters, he had far more than the ordinary cultured literary man's feeling for pictorial art" (MacFall). "It was to this dandified fantastic adventurer [Smithers] that Beardsley was wholly to owe the great opportunity of his life to achieve his supreme master-work" (MacFall). Beardsley had been suffering from ill health when he left The Yellow Book, but this new venture restored his vitality and enthusiasm. Beardsley adapted the design for this Poster, advertising the collected three-volume set of the magazine at one guinea, from the front cover design for the final issue (No. 8), which appeared in December, 1896.
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