It Pays to Advertise
The Daily Advertiser: Political, Historical, and Commercial. Monday, September 3, 1787. Vol. III No. 788.
New York: Printed by Francis Childs, 1787.
Price: $400.00
About the item
4pp. 1 vols. Folio. It Pays to Advertise. Torn at fold but still attached, creased and a little ragged at edges.
Item #37958
Fascinating advertiser of the period, issued barely two weeks before the delegates to the new constitutional convention in Philadelphia approved a new Constitution on September 17. Advertisements in New York are plentiful which feature ships (with woodcut illustrations) "for Sale or Charter," or for freight or passage, "a Pair of very elegant LOOKING-GLASSES," a small announcement of "A likely NEGRO MAN" for sale "about one or two and twenty years ... " There are advertisements for real estate, wine, rum, tobacco, tea, "Paper Hangings," cables and cordage, "Lisbon lemons," lumber, perfumes, and ads for auctions of all varieties; there are the bookseller's ads (including Hugh Gaine's); there are news briefs of local and international import, legal announcements, and much else.
