A List of Subscribers to the Lithographic View of Manchester NH Drawn by J. B. Bachelder and to be Lithographed by Edincott [sic.] & Co., New York [cover title]. Endicott, Lithographers Company.

An Original Subscription Book for a Well-Known Lithographed American View

A List of Subscribers to the Lithographic View of Manchester NH Drawn by J. B. Bachelder and to be Lithographed by Edincott [sic.] & Co., New York [cover title].

Np: [circa 1855].

Approx.100 blank sheets of ruled blue paper. Several sheets evidently removed from the front at an early date with an old patch repair at the front hinge. 4to. An Original Subscription Book for a Well-Known Lithographed American View. Contemporary full black pebbled morocco, covers elaborately bordered in gilt, upper cover lettered in gilt Item #321417

"The production of American lithographic city views in the nineteenth century was primarily a commercial venture. Most if the views would never have been printed if they could not have been sold or if their publishers had not had such expectations ... Artists and publishers of the 1830s worked out a pattern of promotion that their successors followed in other parts of the country using only variations on the techniques first developed by these pioneering viewmakers. The system combined newspaper publicity with solicitation of advance subscriptions for one or more copies of the proposed lithograph" (Reps, Views and Viewmakers, p. 39).

It is unclear if the present subscription book was kept by Batchelder or an agent for Endicott, though the former seems most likely. Perhaps once enough subscribers had committed, the leaves with their collected names were removed to be forwarded to the publisher. Interestingly, Endicott & Company "suffered a tragic fire in December 1859 which completely destroyed the firm, all its business records, archives and proof sheets, an irreplaceable loss from the standpoint of early New York lithographic history" (Last, The Color Explosion, p. 77). Whether originally kept by Batchelder or Endicott, the present subscription book is an ephemeral relic of the sale of American lithographic views.

For more on Batchelder and on this view, see Reps, Views and Viewmakers of Urban America, 2243.

Price: $950.00 Free International Delivery